Gaining and maintaining the trust of the environment is one of the greatest challenges for organizations. After all, trust is historically low, according to the annual Trust Barometer of the PR agency Edelman.
25 February 2021
Activist media has taken over the role in society from civil society organizations. Programs such as Radar, Kassa, De Opstandelingen, Zembla and Argos are increasingly proving themselves to be the advocates of the Dutch citizen.
25 February 2021
The human factor is increasingly important in communication. Especially now, dialogue and interaction are decisive for the success of communication. But in addition there is one more aspect that is required in communication and that is the aspect "humanity". It is important that the communication is inviting, starts from the receiver, is understanding and has emotion in it.
25 February 2021
Employees are also the most important asset of an organization in times of crisis. You better cherish them and keep them close to you.
25 February 2021
One of the biggest misunderstandings is that everyone has to speak according to an ideal model. That is an illusion, because an ideal does not exist. And that's a good thing. The power of the spokesperson lies precisely in the authenticity of the spokesperson. Sincere and honest communication is most effective. Above all, be yourself is my most important motto in media training.
25 February 2021
Every brand sooner or later ends up in a crisis. And then being able to act directly in this social media era is an important challenge. Response times have dropped to a few minutes. This requires excellent preparation for the most important and most likely risks that the brand runs.
24 February 2021
